How we can acquire new prospects by leveraging our existing network of customers.
June 2, 2023
In Andrew Chen’s book The Cold Start Problem, he breaks the network effect into three parts: engagement, acquisition, and economize. At Shop Local, we rely on the network effect and its three parts. I feel that we’re succeeding in terms of engagement but need improvement in acquisition.
Engagement
We use the 64,000 products in our Syncing service to engage 1,200 our retail clients. We email them new intros, price updates, archived items for these synced products. Once they ...
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When HFN magazine shared new introductions from the Atlanta show, Bridge was happy to see that five out of the 11 brands featured (45%) are Bridge partner brands. Why is this important? Retailers using Bridge will immediately display these new introductions in their Bridge Stores without any work or money spent. This technology allows the retailers to more quickly market and sell these products.
Brands featured in the article that are Bridge partner brands include: